Born in Sydney, Australia in 1996 Jones the Grocer began as a passion project and a desire to run an unconventional grocery store, café, and cheese room. Since then, Jones the Grocer has grown from strength to strength becoming an iconic institution among visitors and residents in the UAE. To celebrate this incredible silver jubilee anniversary the team at Jones the Grocer will be giving back, offering customers an opportunity to win big by sharing their favourite memories on their social channels from Thursday 16th September until Thursday 3rd of November.