Globally renowned restaurant group, La Petite Maison (LPM), is proud to unveil its latest creation: Déjà Vu, an innovative new cocktail menu conceived as a vintage French editorial magazine. A tribute to the Golden Age of the French Riviera, Déjà Vu weaves the sun-drenched nostalgia of the 50s – 90s with LPM’s signature approach to contemporary mixology infused with the essence of the South of France. Launching at LPM Dubai, which has recently been crowned Time Out Dubai’s Restaurant of the Decade and ranked on the World’s 50 Best Bars extended list for 2024, Déjà Vu sets a new standard in both experiential design and cocktail craftsmanship, whilst introducing a ‘mirrored menu’ that allows non-drinking guests to savour the spirit, without the spirit. This will be the first of many LPM locations worldwide to introduce the menu, with others following in Autumn 2025.
More than just a menu, Déjà Vu takes guests on an immersive journey where memory, imagination and nostalgia intertwine. As the name suggests, Déjà Vuinvites guests to explore the cocktail menu as they would a classic magazine, flipping through stories from a time when the French Riviera was the epicenter of style and culture, immersing themselves in a bygone era. Each drink on the menu is framed as a unique editorial article, drawing inspiration from iconic cultural moments throughout history across fashion, art, music, and sport that have shaped the glamour of the Côte d’Azur. From the moment the Hermes Birkin made its mark on fashion history after Jean-Louis Dumas and Jane Birkin’s serendipitous meeting on a plane, to Graham ‘Mr Monaco’ Hill’s world record for the most victories at the Monaco Formula 1, and the ultimate St Tropez sex symbol, Brigitte Bardot, making the bikini famous at the 1953 Cannes Film Festival. Déjà Vu tells the stories of icons that have made the South of France the emblem of true style, sophistication and laid-back glamour that it is today. Alongside the new cocktails, the magazine includes retro elements such as horoscope pages and crosswords, evoking the Golden Age of Mediterranean leisure, reminiscent of a time where Brigitte Bardot and Grace Kelly spent their summers in the South of France.
The new menu will be the latest evolution of LPM’s cocktail menu since the iconic Jean Cocteau ‘Recipes for our Friends’, offering fresh serves inspired by the classics, made extra special with various gifts and garnishes that amplify the story behind each drink. Pioneering the ‘mirrored menu’ concept, LPM’s collection of 10 cocktails will also be mirrored with a non-alcoholic version of each, allowing non-drinking guests to enjoy the interactive beverages and immerse themselves in the Déjà Vu magazinein exactly the same way. With an emphasis on craftsmanship not compromise, the mirrored Déjà Vu menu gives non-alcoholic cocktails the same level of technique, ingredients and experience as their alcoholic counterparts, reflecting the growing movement towards sober-curiosity and health consciousness. Highlights include:
- Birkin – A twist on the Americano, this bright orange hued beverage is reminiscent of the original Hermes Birkin, made with Charentais melon, Bacardi Cuantro Anejo, Vermouth blend and light tonic water, served with a custom French silk scarf on the stem
- Douliou Douliou – A refreshing take on the Pina Colada featuring a blissful blend of Coconut, Pineapple, Remy Martin VSOP, Mount Gay Rum and Telmont Réserve Brut Champagne, garnished with an edible umbrella. For an added element of nostalgia, this cocktail is served with a vintage walkman that will play Douliou Douilou St Tropez by Raymond Lefevre and Genevieve Grad, the iconic song penned for the film ‘Le Gendarme de St Tropez’, with Douliou meaning ‘sweet places’ in Provencial language
- Soleil – a G&T with a sunny twist inspired by the Fragonard’s iconic Soleil fragrance – an eau de parfum that evokes the floral fields of Grasse under the midday sun. The Soleil cocktail is made with specially curated LPM gin in collaboration with 44°N Gin, bergamot and mandarin, served in a bespoke soda bottle alongside a sample of the perfume
Tibor Krascsenics, La Petite Maison’s Global Beverage Director, says: A seamless transition from the poetic elegance of our Jean Cocteau ‘Recipes for our Friends‘ menu, which presented the romance of the Belle Époque, to the cinematic allure of the Golden Era of the French Riviera,Déjà Vunot only explores the essence of LPM’s legacy in the South of France, but elevates our world-class bar programme to a new level of design and experience. We’re excited to captivate guests as they step into the charm and sophistication of vintage French Riviera with each page, and toast any occasion with each of our new carefully crafted beverages.”
Recognised for its commitment to quality and a true sense of French joie de vivre, La Petite Maison continues to captivate guests worldwide with its simple yet refined offerings. With locations in London, Abu Dhabi, Riyadh, Miami, Las Vegas, Hong Kong, and Mykonos, and future openings in New York and Boston, LPM remains a beloved destination for those seeking a unique and elevated dining experience. As part of LPM Dubai’s prestige bar program, Déjà Vu brings a new level of creativity to the global dining scene.
